Gartner Research

Kaspi Bank Shifts Focus from Selling Banking Products to Helping Customers and Partners

Published: 04 October 2017

ID: G00343855

Analyst(s): Chris Howard , Jennifer Mitchell, Tomas Nielsen , Andy Rowsell-Jones , Jan-Martin Lowendahl


For Kaspi Bank, staying relevant means transitioning from a retail bank to a digital marketplace. Kaspi is selling not just bank products, but also helping clients and partners expand their business. Kaspi is scaling its ecosystem and developing a platform for SMB businesses to sell services.

Table Of Contents

Case Study

  • Developing a Retail Ecosystem
  • Business and IT Collaborating with the Help of NPS

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