Marketing leaders must incorporate benchmarks into their dashboards, providing context for insight generation and actionable analysis. This research establishes the fundamentals for identifying and using benchmark data.
- Inform Goal-Setting Exercises for Marketing Campaigns and Channels
- Direct Data Exploration Efforts, Using Benchmarks as an Anchor to Establish Context and Direct Analysis
- Provide Stakeholders With Information They Need to Make Decisions
- Select Quality Benchmarks
- Data Source
- Data-Gathering Method
- Sample Size
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