Gartner Research

A Data-Driven Culture Is Vital to Digital Business Success for Midsize Enterprises

Published: 05 October 2017

ID: G00331632

Analyst(s): Alan D. Duncan , Lydia Clougherty Jones


CIOs in midsize enterprises must foster a data-driven culture to uncover new digital business opportunities. This can be achieved by fostering digital literacy and the availability of business-oriented analytics tools.

Table Of Contents
  • Key Challenges



  • Adopt an Evidence-Based Culture by Introducing Data-Driven Business Behaviors
  • Champion a Data-Driven Culture by Treating Information as an Asset
  • Adopt an Ethical Approach to Establishing Your Mitigation Strategies

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