Gartner Research

Survey Analysis: Marketing's Role in Digital Business Transformation

Published: 05 October 2017

ID: G00337341

Analyst(s): Haixia Wang

Summary

Gartner survey data reinforces the critical role that marketing plays in digital business transformation. Marketing leaders managing digital business should use this research to begin benchmarking their readiness for digital transformation and define actionable next steps.

Table Of Contents

Survey Objective

Data Insights

  • Marketing Plays a Critical Role in Digital Business Transformation
  • Despite the Crucial Role, Digital Business Transformation Falls to the Bottom of the List of Vital Marketing Capabilities
  • Marketing Leaders Need to Work on Increasing the Effectiveness of the Digital Transformation Effort
  • What to Do Next
  • Methodology
  • Definitions

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