Gartner Research

Six Steps to Get Your Marketing Technology House in Order

Published: 06 October 2017

ID: G00333667

Analyst(s): Kirsten Newbold-Knipp


Martech is oft revered as key to digital transformation, yet marketing teams still lack digital maturity. Marketing leaders can increase leverage from their martech investments by following Gartner's six-step process that includes selecting the right leader and embracing a capability-first mindset.

Table Of Contents


Research Highlights

  • Put Someone in Charge
  • Adopt a Capability-First Orientation
  • Understand Your Baseline
  • Define a Roadmap
  • Build Execution Muscle
  • Plan for the Future

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