Gartner Research

B2B2C Organizations Must Fill Key Marketing Technology Gaps

Published: 09 October 2017

ID: G00326622

Analyst(s): Bryan Yeager

Summary

Business-to-business-to-consumer brands with complex operating models often lack basic marketing technologies. Marketing leaders at B2B2C organizations must close key technology gaps and seize the opportunity to get ahead of their peers.

Table Of Contents

Survey Objective

Data Insights

  • Get the Basics Right First
  • Prioritize Your Martech Roadmap to Shore Up Customer Insights and Analytics
  • Advance Partner Empowerment With Distributed Content Marketing
  • Methodology

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