Gartner Research

Centralizing Marketing: What You Need to Know

Published: 12 June 2017

ID: G00344214

Analyst(s): Marketing Research Team


In this research, we answer the question "What are the pros and cons of centralizing marketing?" While a centralized marketing structure is the most common model and continues to increase in popularity, it's not necessarily the best fit for all. Centralizing your decision-making power can come with some benefits, but also some trade-offs.

Table Of Contents

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Pros of Centralization

Cons of Centralization

Additional Resources

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