Gartner Research

Ignition Guide to Planning a B2B Website Refresh

Published: 18 July 2017

ID: G00344213

Analyst(s): Marketing Research Team


Four in five buyers access a supplier website to inform a B2B purchase decision. This guide will help B2B marketing leaders redesign their websites to better align with the customer buying journey.

Table Of Contents



Before You Start

Common Pitfalls and Keys to Success

Step 1 of 4: Craft Website Refresh Objectives


Step 2 of 4: Identify Content to Retain or Add


Step 3 of 4: Prioritize Website Architecture and Design Changes to Implement


Step 4 of 4: Build an Execution Plan for the Website Refresh


Review Your Performance

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