Published: 18 July 2017
Analyst(s): Marketing Research Team
Four in five buyers access a supplier website to inform a B2B purchase decision. This guide will help B2B marketing leaders redesign their websites to better align with the customer buying journey.
Before You Start
Common Pitfalls and Keys to Success
Step 1 of 4: Craft Website Refresh Objectives
Step 2 of 4: Identify Content to Retain or Add
Step 3 of 4: Prioritize Website Architecture and Design Changes to Implement
Step 4 of 4: Build an Execution Plan for the Website Refresh
Review Your Performance
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