Gartner Research

Ignition Guide to Planning a B2B Website Refresh

Published: 18 July 2017

ID: G00344213

Analyst(s): Marketing Research Team

Summary

Four in five buyers access a supplier website to inform a B2B purchase decision. This guide will help B2B marketing leaders redesign their websites to better align with the customer buying journey.

Table Of Contents

Overview

Steps

Before You Start

Common Pitfalls and Keys to Success

Step 1 of 4: Craft Website Refresh Objectives

Tasks

Step 2 of 4: Identify Content to Retain or Add

Tasks

Step 3 of 4: Prioritize Website Architecture and Design Changes to Implement

Tasks

Step 4 of 4: Build an Execution Plan for the Website Refresh

Tasks

Review Your Performance

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