Gartner Research

How Do I Position My Brand Effectively Today?

Published: 31 May 2017

ID: G00344310

Analyst(s): Marketing Research Team

Summary

This research is an overview of the successful approach to branding today, based on our research for B2C Marketers.

Table Of Contents

Some Brands Succeed in This Environment

What Is a Shared Value?

Example Shared Value

The Components of a Good Shared Value

Understanding Values a Brand Can Own

Avoiding False Positives

Tapping into an Emotional Tension

Avoiding False Positives

Ensuring Cultural Relevance

Avoiding False Positives

Expanding the Universe of Influencers

Avoiding False Positives

Conclusions

Recommended by the Authors

Endnotes

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