Published: 15 May 2017
Analyst(s): Market Insights and Analytics Research Team
New product ideas stemming exclusively from one part of the business are rare and often unsuccessful. To create products that positively impact the market, as well as the business’s bottom line, the entire organization must generate new product ideas and assist in the NPD process.
Frame the Problem or Challenge
Collaborate Across Functions
Prioritize and Screen Ideas
Building a Business Case
Developing (Designing and Prototyping)
Involve Customers in Prototyping
Collaborate with Customers and Internal Stakeholders to Refine Product
Utilize Key Customer Segments
Product Launch Checklist
Source Ongoing Customer Feedback
Sources of Customer Feedback
Analyze and Leverage Customer Feedback
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