Gartner Research

Oracle Adds AI to CX Suite for More Effective Customer Interactions

Published: 12 October 2017

ID: G00343914

Analyst(s): Julian Poulter

Summary

Oracle's Adaptive Intelligent Apps combine first- and third-party data, machine learning and cloud infrastructure and reflect the shifting dynamics in the CRM market. Technology product management leaders should focus on ease of use and increased functionality in response to Oracle’s announcement.

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