Gartner Research

Develop an Integrated Communication Plan to Launch or Improve Your Clinical Value Analysis Capability

Published: 12 October 2017

ID: G00334822

Analyst(s): Eric O'Daffer , Pam Fitzpatrick , Anita Vila-Parrish


Supply chain leaders need effective partnerships with clinical and financial stakeholders to drive the best decisions for an IDN. To develop more inclusive, robust clinical value analysis decision making, plan a stakeholder engagement strategy that secures support for change.

Table Of Contents
  • Key Challenges



  • Identify CVA Stakeholders, Then Analyze Their Interests and Sentiment
    • Include Stakeholders Who Will Participate in CVA and Others Who Influence Its Success
  • Define the Unifying Business Problem
  • Document the Reason for Change in an Explainer Document
    • Describe the Journey to a Better Future
    • Identify Specific Forms of Stakeholder Support
  • Develop a Simple but Strategic Communications Plan for Engaging Your CVA Stakeholders
    • Purpose
    • Stakeholder
    • Communicator
    • Message
    • Delivery Method
    • Timing
    • Feedback
    • Measures of Success
    • Review and Adjust Your Plan

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