Gartner Research

CIOs Must Leverage Both Business Models and Strategy

Published: 13 October 2017

ID: G00335984

Analyst(s): Chet Geschickter , Lee Weldon , Kristin Moyer , Dale Kutnick , Monika Sinha , Richard Hunter , Irving Tyler


Business model design and strategic planning play different but complementary roles in determining how a firm will compete, grow and prosper. CIOs who master and leverage both increase their executive influence and the perceived value of IT, while strengthening enterprise focus on what matters most.

Table Of Contents


  • Business Models Help CIOs Dive Deep Into the Business
  • Strategy Focuses on "How?" Business Models Focus on "What?"
  • Business Models and Strategy Are More Valuable When They're Documented
  • Strategy and Business Models Interact Continuously
  • Pre- and Postdigital Business Insurance Models Show the Implications of Business Model Change for Strategy
  • Rapid Changes in Business Context Demand More-Frequent Reviews of Business Models and Strategy
  • Make Business Models and Strategy Explicit, Then Use Them

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