Gartner Research

China Summary Translation: 'Two Ways That Consumer Goods Companies Are Using Computer-Vision-Enabled AI Tech to Improve Their Unified Commerce Strategy'

Published: 15 October 2017

ID: G00342887

Analyst(s): Tuong Nguyen , Adrian Lee


Computer vision is an artificial intelligence technology that enables machines to "see" the world. Enterprise architecture and technology innovation leaders within consumer goods companies are starting to use computer vision to improve and personalize customer experience.

Table Of Contents


  • 影响
  • 建议

Two Ways That Consumer Goods Companies Are Using Computer-Vision-Enabled AI Tech to Improve Their Unified Commerce Strategy

  • Impacts
  • Recommendations


  • Vendor Maturity and Interest Level

Impacts and Recommendations

  • Computer vision will help marketing, category and brand managers measurably improve product facings, reduce stock-outs and verify shelf share with AI-enabled tools that more quickly and accurately measure these metrics
  • Advancements in specific computer vision algorithms, such as video analysis or emotion detection, will provide retail execution leaders and brands with personalized, actionable customer insights

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