Gartner Research

China Summary Translation: 'Two Ways That Consumer Goods Companies Are Using Computer-Vision-Enabled AI Tech to Improve Their Unified Commerce Strategy'

Published: 15 October 2017

ID: G00342887

Analyst(s): Tuong Nguyen , Adrian Lee

Summary

Computer vision is an artificial intelligence technology that enables machines to "see" the world. Enterprise architecture and technology innovation leaders within consumer goods companies are starting to use computer vision to improve and personalize customer experience.

Table Of Contents

报告摘录

  • 影响
  • 建议

Two Ways That Consumer Goods Companies Are Using Computer-Vision-Enabled AI Tech to Improve Their Unified Commerce Strategy

  • Impacts
  • Recommendations

Analysis

  • Vendor Maturity and Interest Level

Impacts and Recommendations

  • Computer vision will help marketing, category and brand managers measurably improve product facings, reduce stock-outs and verify shelf share with AI-enabled tools that more quickly and accurately measure these metrics
  • Advancements in specific computer vision algorithms, such as video analysis or emotion detection, will provide retail execution leaders and brands with personalized, actionable customer insights

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.