Gartner Research

Supply Chain Brief: It's Time for Supply Chain to Get Skin in the Game With Voice of the Customer

Published: 17 October 2017

ID: G00319865

Analyst(s): John Christoffersen, Beth Coppinger


Digital business has elevated supply chain's role in driving customer experience, requiring supply chain leaders responsible for customer service and fulfillment to implement a robust voice-of-the-customer strategy. Learn how Intel leverages VoC to respond to changing customer needs.

Table Of Contents

What You Need to Know


  • VoC Drives Supply Chain CX Improvement at Intel
  • VoC Drives Customer Focus in Digital Supply Chains
  • Cross-Functional Alignment Is Critical to CX Success

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