Gartner Research

Five Ways Vendors Can Grow Their Personal Assistant Robot Business Opportunity

Published: 17 October 2017

ID: G00333700

Analyst(s): Tracy Tsai , Kanae Maita


At this early stage of the emerging market for PARs, there are several potential business models that providers might adopt. Technology business unit leaders looking at what level of resources they might commit to this market should consider all the different models as no clear leader has emerged.

Table Of Contents


  • Conversational AI, Content and Service Need Improvement for an Enhanced User Experience
  • Culture Affects PAR Acceptance and Adoption in the Consumer Space
  • Educate the Market Through B2B Revenue Streams With Selected Customer Groups
  • Recurring-Revenue Model for Lower Prices and Closer Customer Relationships
  • Monetizing Model Options
    • Service/Solution Models
    • Platform Models
    • Capability Model
  • What to Consider When Selecting Monetizing Model Options
    • Identify the Model Based on Focus and Strength
    • Prioritize Existing Known Issues and Immediate Needs
    • Understand the Types of Stakeholders and What They Value
    • Work With Appropriate Stakeholders for an Effective Ecosystem

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