Gartner Research

Market Insight: Application Management Service Providers Must Articulate Their Role in Clients' Digital Journey

Published: 20 October 2017

ID: G00343013

Analyst(s): Susan Tan


Promises of cost savings are necessary, but are not sufficient to win application management services or application outsourcing deals. Technology product marketing leaders can drive higher growth by positioning and crafting messages that align with clients' digital ambition.

Table Of Contents


  • Cost Savings From AMS Are Instrumental in Realizing Digital Ambitions
  • A Modernized Application Environment Is a Showcase of the Power of Digital Technologies
  • A Modernized Application Environment Enables Scalable Innovation
  • End-to-End Services Help Clients Realize Their Digital Ambition Faster

Background and Context

The Impact


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