Gartner Research

Market Insight: How Users Really Feel About Digital Trust

Published: 23 October 2017

ID: G00342058

Analyst(s): Stephanie Baghdassarian , Meike Escherich


Although devices and AI-driven solutions are becoming smarter and can assist users in their daily lives, some consumers refuse to call on them, as they fear for their privacy. Technology product marketing leaders have to tailor messages specifically to address this fear across different audiences.

Table Of Contents


  • Introduction
    • Geography: China and India More Pragmatic on Trust Issues
    • Technological Know-How: Self-Declared Experts More Positive About Trusting the Digital World
    • Age: Younger Consumers Reluctant to Exchange Personal Data for Better Offers
    • AI-Driven VPAs: Privacy Concerns for One in Five Users' Slow Adoption
    • Online Shared Calendars: Useful to Some, but Trust Issues Remain

Background and Context

The Impact


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