Gartner Research

What Marketers Need to Know About GDPR: Frequently Asked Questions Answered

Published: 17 October 2017

ID: G00333761

Analyst(s): Bart Willemsen , Andrew Frank


Marketing leaders operating in the EU are accountable for assuring their data practices comply with regulations that impact personalization and privacy, which are not always clear cut. Use this research to prioritize risk mitigation actions and develop best practices for EU and global operations.

Table Of Contents



  • Frequently Asked Questions
    • Does the GDPR Apply to Us?
    • Who in the Organization Is Responsible for Compliance?
    • What Is a Controller and What Is a Processor?
    • What Is "Personal Data?"
    • What Is "Processing" of Personal Data?
    • What Personal Data Can I Process?
    • What Constitutes Consent?
    • Does All Personal Data Processing Require Consent?
    • How Should We Prepare for Customers to Exercise Their Rights?
    • What Is a Data Protection Officer and Should I Get Involved in Appointing One?
    • What About Sharing Data With External Parties?

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