Gartner Research

The Gartner Account-Based Marketing Vendor Guide, 2017

Published: 20 October 2017

ID: G00319905

Analyst(s): Noah Elkin


Account-based marketing offers a structured methodology for finding, engaging and selling to multiple buyers in selected accounts. Marketing leaders in business-to-business organizations prioritizing customer lifetime value growth should use this guide to understand the ABM vendor ecosystem.

Table Of Contents


  • The ABM Market
    • Definition
    • Trends
    • Vendor Lists
  • CRM Lead Management Platforms
  • Predictive Analytics and Lead Scoring Providers
  • Data Providers
    • Firmographic Data
    • Intent Data
    • Technographic Data
  • Programmatic Advertising Platforms
  • Personalization Providers
  • Content Creation and Sequencing Providers
  • Content Syndication Providers
  • Direct Mail Providers
  • Attribution and Measurement Providers

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