Gartner Research

Market Guide for Voice-of-the-Customer Solutions

Published: 24 October 2017

ID: G00316284

Analyst(s): Ed Thompson , Jim Davies


VoC tools enable application leaders supporting CX to understand customer experiences, perceptions and expectations. These tools vary significantly based on their heritage, but all VoC vendors aim to collect, analyze and act on feedback data. This note examines representative VoC vendors.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • VoC Suite Vendors
    • CallidusCloud
    • Clarabridge
    • CloudCherry
    • Confirmit
    • CustomerGauge
    • ForeSee
    • InMoment
    • iSKY
    • J.D. Power
    • MaritzCX
    • Medallia
    • MediaTech Solutions
    • Nice
    • OpenText
    • Qualtrics
    • Questback
    • Rant & Rave
    • ResponseTek
    • SandSIV
    • Service Management Group
    • Verint

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