Gartner Research

Willful Disruption: The Many Ways That Apple Disrupts

Published: 25 October 2017

ID: G00337132

Analyst(s): David Smith , Brian Blau


Apple has long been synonymous with innovation. Central to its success is its willful intent to disrupt core and adjacent untapped markets. CIOs should work with their chief strategy officers to view intentions of the company using lessons learned from Apple as a guidepost.

Table Of Contents


  • Apple Disrupts in Many Ways
  • Scale, Richness and Reach: The "Secret Sauce" of Extensive Disruption
  • Apple's Culture Leads Primarily to Innovative and Self-Disrupting Approaches
  • How You Can Leverage Apple's Disruptive Strategies

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