With customer insights driving strategic decisions, the CMO's top priority is data and analytics. Marketing leaders are applying agile practices to their analytics teams to drive rapid decision making — but with mixed results. Use this guidance to build a nimble marketing analytics team.
- Step 1. Design Flexible, Adaptable Teams Built for Speed
- A Multidisciplinary Composition
- An Ability to Organize and Lead Itself
- An Ability to Adapt and Iterate
- Step 2. Foster Collaboration With Four Agile Principles
- Team Organization: Centralized, Decentralized and Center of Excellence
- Professional Development Practices: Individual and Team Training
- Communities of Practice
- Metrics That Align to Shared Business Goals
- Step 3. Nurture Traits and Skills Aligned to Agile Success
- Step 4. Establish Tools and Processes for Agile Governance
- Agile Dashboard Characteristics
- Agile Data Science Laboratory Characteristics
- Step 5. Evangelize the Benefits of an Agile Approach
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