Gartner Research

Market Trends: 5 Strategies for IoT Vendors to Thrive in a World of Rampant Oversupply

Published: 27 October 2017

ID: G00331658

Analyst(s): Matt Hatton


The Internet of Things is largely dominated by an "if you build it, they will come" mentality of developing elegant technical solutions. Technology business unit leaders must evaluate five strategies to differentiate their products among a large and fragmented solution landscape.

Table Of Contents


Market Trend

  • The IoT "Market" Is Predominantly Supply-Led
    • Price
    • Consolidation
    • "We Have to Do Something About IoT"
    • Abortive Investments in the Latest Technology Developments
  • Is Oversupply Perhaps a "Good Thing"?
  • Diverse Implications for Suppliers
  • Vendor Positioning

Vendors to Watch

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.