Gartner Research

Tech Go-to-Market Toolkit: Enhance Indirect Channel Performance by Improving the Partner Program Mix

Published: 27 October 2017

ID: G00341598

Analyst(s): Ed Cordin, Mark Paine

Summary

Without a balance of financial compensation, partner program features and benefits, technology providers risk failing to motivate their partners to deliver against planned objectives. Technology business unit leaders should use this Toolkit to deliver an optimum mix within the partner program.

Table Of Contents

When to Use

  • A Word About the Gartner Partner Program Model — Features, Benefits and Margins
  • What Type of Technology Providers Should Use the Toolkit?

Downloadable Attachments

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