Gartner Research

Ignition Guide to Creating a Marketing Plan for Enterprise Architecture

Published: 08 May 2017

ID: G00346208

Analyst(s): Enterprise Architecture Research Team

Summary

This guide includes documents that will help you select EA marketing objectives that enable EA’s strategy and agenda, develop EA marketing communications and collateral, prepare customized stakeholder engagement and communication plans, and secure stakeholder buy-in on the plan.

Table Of Contents

Overview

Steps

Before You Start

Common Pitfalls and Keys to Success

Step 1 of 4: Assess Current State and Define Desired Perceptions of EA’s Brand

Tasks

Step 2 of 4: Identify Marketing Messages, Channels, and Cadence

Tasks

Step 3 of 4: Create Marketing Communications and Collateral

Tasks

Step 4 of 4: Secure Buy-In

Tasks

Review Your Performance

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