Gartner Research

Utilize Your Business Plan as a Tool

Published: 01 November 2017

ID: G00340647

Analyst(s): Bianca Granetto , John Christopher Rizzuto


Creating and continuously evolving a business plan is critical to effectively manage change. Technology business unit leaders must develop and then regularly revisit their business plan to ensure their ability to disrupt and avoid being disrupted.

Table Of Contents


  • What Is a Business Plan?
  • Why Create a Business Plan?
  • Business Model Versus a Business Plan
  • The Digital Age Has Caused the Business Plan to Be Redefined as a Tool
  • Creating Your Business Plan
    • Your Business Plan Should Center on the Three Foundational Pillars
    • Articulate the Value Proposition in Customer Terms
    • Differentiate Across Multiple Dimensions to Create Customer Advantage
    • Explain How You Will Defend Your Value Proposition as Competition Intensifies
    • Components of a Business Plan Emphasizing the Foundational Pillars
  • Summary

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