Gartner Research

Market Insight: IoT Security Gaps Highlight Emerging Print Market Opportunities

Published: 31 October 2017

ID: G00336890

Analyst(s): Kristin Von Manowski , Deborah Kish


Print devices were some of the first IoT devices on the enterprise network, yet customer awareness of print security risks is lagging. Technology strategic planners must align with broader IoT security trends to drive market awareness and build capabilities to capture revenue opportunities.

Table Of Contents


  • IT Security Market Is Experiencing Significant Growth
  • Emergence of the IoT Security Market
  • Increasing Compliance Requirements

Background and Context

  • Customers' Lack of Print Vulnerability Awareness and Skills to Address
  • Print Vendors Face Three Main Challenges Related to Security Capabilities

The Impact

  • Lagging Market Awareness Requires More Effective Communication of Print Security Vulnerabilities
  • Customers Require Print Security as Part of Managed Print Services
  • Market Demands Drive New Print Security Capabilities, Leading to New Revenue Opportunities
    • Print Market Vendor Opportunities
    • IT Security Market Vendor Opportunities
  • Market Pressure Encourages Alignment of Print Technology and Industry IT Security Standards
  • Opportunity for the Print Industry to Lead in the Development of IoT Security Best Practices


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