Gartner Research

Top B2C Marketing Technologies in 2017

Published: 13 February 2017

ID: G00346778

Analyst(s): Marketing Research Team


In this research, we answer the question "What are the top technologies B2Cs are adopting in 2017?" The three technological capabilities that at least 50% of B2C marketers are piloting in 2017 that provide the highest relative overall business value include marketing automation and campaign/lead management, customer experience, service, and success, and business and customer intelligence and data science.

Table Of Contents

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Marketing Automation and Campaign/Lead Management Tools

Customer Experience, Service, and Success Tools

Business/Customer Intelligence and Data Science (Or Marketing Analytics) Tools

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