Gartner Research

For Midsize Enterprises, the Value of Data and Analytics Goes Beyond Cost Optimization

Published: 06 November 2017

ID: G00331631

Analyst(s): Alan D. Duncan


CIOs in midsize enterprises must look beyond the obvious to achieve value-adding business outcomes. The key is to foster a business leadership culture that focuses data and analytics efforts on engaging with customers and building a broader ecosystem of business relationships.

Table Of Contents
  • Key Challenges



  • Focus on Customer Value by Delivering Data and Analytics Solutions That Maximize Business Effectiveness and Connectedness
    • Measure Business Outcomes Arising From Data and Analytics
    • Balance Effectiveness, Efficiency and Risk
  • Create and Empower a Citizen Analyst Community to Foster Information Innovation and a Data-Driven Business Environment
  • Adopt Data and Analytics Capabilities and Adapt Them to the Changing Ways in Which Data Is Consumed

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