Gartner Research

Unleash the Power of Digital Ambition to Realize Your Digital Future

Published: 09 November 2017

ID: G00341623

Analyst(s): Tomas Nielsen , Monika Sinha


In every industry today, traditional business models and processes are being transformed by the spread of digital technology capabilities and the rise of new disruptive threats. This presents an opportunity for CIOs to rethink these models to deliver the value driven by digital ambition.

Table Of Contents
  • Key Question
  • Opportunities and Challenges
  • How This Report Will Help


  • Acknowledgments

Executive Summary

  • What is digital ambition?
  • Digital ambition, not technology, sets the tone for the digital journey
  • Design the operating model for digital ambition

What is digital ambition?

  • Digital ambition is the foundation of digital business transformation
  • Four digital ambition patterns
  • Summary

Digital ambition, not technology, sets the tone for the digital journey

  • Create an industry vision for digital business success
  • Determining a digital journey
  • Summary

Design the operating model for digital ambition

  • Aligning operating model patterns to the digital journey
  • Call to action

Further Reading

  • Related content
  • Gartner Executive Programs reports
  • Core research
  • Book

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