Gartner Research

Ethnographic Research

Published: 16 September 2016

ID: G00347569

Analyst(s): Market Insights and Analytics Research Team

Summary

Ethnographic research can play a key role in gaining a deeper understanding of consumer needs and wants by observing the consumer in natural environments.

Table Of Contents

Ethnography Methodologies

Limitations of Ethnography

Ethnography Case Studies

Conclusion

Next Steps

About This Research

Endnotes

Recommended by the Authors

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