Gartner Research

Predicts 2018: Challenge Assumptions to Realize Success in Consumer Goods

Published: 14 November 2017

ID: G00342075

Analyst(s): Stephen Smith , Ellen Eichhorn

Summary

Consumer goods company CIOs will achieve business transformation through digitalization. Strategies that may have failed in the past get new life as digital initiatives leverage unique ways to engage with customers, more efficient production and distribution, and new methods of product development.

Table Of Contents

Analysis

  • What You Need to Know
  • Strategic Planning Assumptions
  • A Look Back

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