Gartner Research

How to Tackle the Six Cognitive Biases That Undermine Digital Design Initiatives

Published: 14 November 2017

ID: G00335840

Analyst(s): Brian Prentice


Nearly all CIOs are facing the challenge of transforming the IT organization culture into one that is more people-centric. This means a set of biases, common in most IT organizations, needs to be addressed head on.

Table Of Contents


  • Cognitive Bias 1 — Digital Design Is Unaffordable
  • Cognitive Bias 2 — User Satisfaction Is Not IT's Responsibility
  • Cognitive Bias 3 — We've Satisfied Management's Requirements
  • Cognitive Bias 4 — Usability Problems Are Best Solved Through Support
  • Cognitive Bias 5 — Updating Technology Is a Digital Design Strategy
  • Cognitive Bias 6 — Ultimately, Users Are at Fault for Poor Design

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