Gartner Research

5 Principles of Effective Data Communication

Published: 01 March 2017

ID: G00346776

Analyst(s): Market Insights and Analytics Research Team


By incorporating the five principles of effective data communication, Market Insights teams can present insights and data points to business partners in an easily digestible manner.

Table Of Contents

5 Principles of Effective Data Communication

Communication Principles Case Studies

Principles 1 and 2: Real-Time and Interactive

Southwest Airlines

Principle 3: End-User Focused



Principle 4: Data Agnostic

General Mills

Principle 5: Visual


About this Research

Recommended by the Authors

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