Gartner Research

Top B2B Marketing Technologies in 2017

Published: 13 February 2017

ID: G00346777

Analyst(s): Marketing Research Team


In this research, we answer the question "What are the top technologies B2Bs are adopting in 2017?" The three technological capabilities that at least 50% of B2B marketers are piloting in 2017 that provide the highest relative overall business value are dashboards and data visualization, business/customer intelligence and data science, and customer experience, service, and success.

Table Of Contents

More Detail

Dashboards and Data Visualization

Business/Customer Intelligence and Data Science (Or Marketing Analytics)

Customer Experience, Service, and Success

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