Gartner Research

Master the Data Science Basics for Marketing

Published: 06 November 2017

ID: G00342331

Analyst(s): Martin Kihn


Many marketers are called upon to have a grasp of basic data science methods and tools to communicate with analytics teams, evaluate projects and assess opportunities. Marketing leaders can use this research to learn the main concepts marketers should know.

Table Of Contents
  • Key Challenges



  • Know What Data Scientists Do
    • Role of the Data Scientist
  • Identify the Domains of Data Science
    • Data Exploration
    • Data Experimentation
    • Machine Learning
  • Explore Deep Learning and AI
  • Work With Marketing Data Scientists
  • What to Do Next
  • Appendix: Key Data Science Terms

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