Gartner Research

Market Insight: Three Ways to Successfully Go to Market With Security Automation

Published: 06 November 2017

ID: G00341359

Analyst(s): Eric Ahlm

Summary

Data science is giving rise to a new age of security automation. This note discusses the key trends driving automation, markets of interest and how technology strategic planners should rethink their go-to-market stories to include automation as a statement of value.

Table Of Contents

Analysis

  • The Market Conditions Driving Automation
    • Trend 1: Threat Detection Demands Automation
    • Trend 2: Human Resource Constraints Influence Buyers
    • Trend 3: High Speed Business Runs on Automation
    • Trend 4: Automation Is Infectious
  • Why GTM Strategies Must Change in the Era of Security Automation
  • Three Winning GTM Strategies for Security Automation
    • Method 1: Improve Security Operations
    • Method 2: Reduce Risk
    • Method 3: Be Fast
  • Current State of Automation in Security
    • Representative Vendors

Background and Context

The Impact

Conclusion

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