Gartner Research

In-Vehicle Voice Is a Tiny Proportion of Connected Vehicle Revenue

Published: 06 November 2017

ID: G00341993

Analyst(s): Margaret Ranken , Andy Castonguay


This Application Spotlight looks at stand-alone voice calling built into connected vehicles. While still supported by OnStar, it will likely decline due to smartphones and projected mode apps. Technology strategic planners at automotive OEMs should focus on voice as a complement for other services.

Table Of Contents


  • Drivers and Barriers
    • Market Drivers
    • Market Barriers
  • Definitions

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.