Gartner Research

Emerging Provider Executive Insights: Effective Differentiation Demands 'Beyond the Product' Thinking

Published: 06 November 2017

ID: G00335536

Analyst(s): Ed Cordin


Overly simplistic differentiation strategies frequently place next-stage product or service success at risk of imitation and commoditization. This research provides emerging provider CEOs with a rationale and method to analyze and lead differentiation improvement activity.

Table Of Contents



  • Assess Differentiation for Overreliance
  • The Future of Differentiation Comes Through Deliberate Combinations

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