Gartner Research

When to Use B2B Social Marketing

Published: 24 October 2016

ID: G00346898

Analyst(s): Marketing Research Team


In this research, we answer the question “Who (among B2Bs) is using social marketing and for what purpose(s)?” CEB research indicates that almost all marketers believe that social media is important, and most of their organizations invest in it. Moreover, the majority of social media content is produced to increase brand awareness and grow the “top of the funnel.”

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