Gartner Research

Three Best Practices to Grow in the Healthcare Market by Leveraging Ecosystems

Published: 06 November 2017

ID: G00341537

Analyst(s): Anurag Gupta

Summary

Despite growing technology opportunity within the U.S. healthcare market, many sellers report eroding market share and a lack of "user stickiness." This research helps technology strategic planners understand why an ecosystem is required, how to build it and what to remember for sustained adoption.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Follow the Money Trail of Your Buyers' Spending Priorities as They Strive to Become an "Innovation"-Driven Digital Healthcare Business While Juggling Shrinking Payments
    • Enable Consumer Experience and Design Thinking
  • Conceptualize the Ecosystem by Analyzing Your Core Differentiator, Exploring Complimentary Point Solutions, and Thinking of Your Solution as a Platform
  • Plan Your Orchestration, Set the Rules and Evangelize the Ecosystem, All While Trying to Stay Close to the Healthcare Buyers, Having a Claim to the Data and Watching Your Market Share

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