Gartner Research

Three Ways to Listen to the Voice of 'Things' in the IoT

Published: 07 November 2017

ID: G00337516

Analyst(s): Jim Davies , Anthony Mullen , Don Scheibenreif


The potential impact of the IoT is well-documented, but conventional attitudes may be limiting its business potential. Anthropomorphizing "things" can help application leaders plan for a world where customers, citizens and workers are not necessarily human.

Table Of Contents



  • Treating Things as Customers Will Allow for the Design and Delivery of New Experiences That Will Be Key for Organizational Successes
  • Treating Things as Citizens Will Allow for New Thinking in How and What Feedback Is Obtained From Connections to the "Smart City"
  • Treating Things as Workers Will Enable Improved Business Outcomes While Heralding a New Dimension of the Digital Workplace

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