Gartner Research

Go-to-Market Lessons for IoT Vendors From Four Smart City Projects in Asia/Pacific

Published: 07 November 2017

ID: G00332857

Analyst(s): King-Yew Foong, Tracy Tsai , Adrian Lee , Anshul Gupta


Smart city projects using IoT solutions in China, India, Singapore and Taiwan demonstrate a path forward to win global contracts. Technology business unit leaders must expand the local ecosystem, align to key stakeholders and deliver secure, interoperable solutions.

Table Of Contents
  • Key Challenges



  • Different Maturity Levels Do Not Allow for a Standard Go-to-Market Strategy
  • Align IoT Solutions to CIO Objectives
  • Craft Effective Proposals
  • Address CIO Challenges

Case Study

  • Intermediate to Advanced — Singapore
    • Summary
  • Intermediate — China
    • Summary
  • Intermediate — Taiwan
    • Summary
  • Nascent — India
    • Summary

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