Gartner Research

Exploit New Economic Models to Highlight Digital Business Contribution

Published: 08 November 2017

ID: G00335980

Analyst(s): Valentin Sribar, Patrick Meehan, Dale Kutnick , Irving Tyler , Chet Geschickter


Under pressure to digitally transform their enterprises, CIOs and business leaders must develop new economic models and the financial metrics to drive them. These efforts must be managed as (digital) products/services, with specific progress and outcome measurements.

Table Of Contents
  • Key Challenges



  • Create Cross-Functional Teams to Drive a Virtuous Cycle Approach
  • Use Business Models to Identify Economic Options and Opportunities
  • Manage Digital Business Value Propositions as Products
  • Use Leading Indicators to Gauge Progress and to Market Digitalization Initiatives
    • Examples of Leading/Key Performance Indicators
  • Engage Marketing Leaders to Develop Messaging for Potential Digitalization Value Creation and Monetization Efforts
  • Explore Alternative Funding Mechanisms for Digital Business Initiatives That Do Not Align With the Financial Expectations of Current Investors
  • Exploit Emerging Economic Value Measurements (Such as Infonomics Principles), to Create a Compelling Storyline and Messaging Around Digital Business Initiatives
  • Conduct Digital Business Proof-of-Concept Trials/Experiments to Demonstrate Potential and Mitigate Risks
  • Bottom Line

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