Gartner Research

Report Highlight for Market Insight: Six Techniques to Maximize Digital Business Ideation Project Revenue and Margins

Published: 09 November 2017

ID: G00346574

Analyst(s): Rob Addy

Summary

Technology product management leaders looking to maximize revenue and margins associated with "ideation as a service" (also known as rapid prototyping, minimum viable product creation and innovation workshops) must extend offerings with low-touch, high-value elements and expand the engagement scope.

Table Of Contents

Objective

Report Highlight

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