Gartner Research

Implementing Agile: Top Things to Consider

Published: 31 August 2016

ID: G00347572

Analyst(s): Marketing Research Team


In this research, we answer the question “What can go wrong when implementing Agile?” There are three common issues marketers have when adopting Agile principles: (1) Agile requires commitment from both marketers and third parties; (2) Agile frameworks can be rigid and too prescriptive; and (3) Agile may not be the best approach for a given problem.

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