Gartner Research

Six Technologies Will Demand Marketing's Attention in 2018

Published: 16 November 2017

ID: G00340692

Analyst(s): Bryan Yeager , Adam Sarner , Martin Kihn , Charles Golvin , Mike McGuire , Lizzy Foo Kune


CMOs identify customer experience as vital to growth and marketing innovation, according to Gartner survey data. Marketing leaders can strengthen customer-centric engagements to drive business results using six technologies from Gartner's Digital Marketing and Advertising Hype Cycle.

Table Of Contents


  • Make Mobile Marketing Analytics an Investment Imperative
    • Recommended Reading
  • Extend MTA Across the Customer Journey
    • Recommended Reading
  • Graduate From Cookies to XDID
    • Recommended Reading
  • Improve Business Decisions With Predictive Analytics
    • Recommended Reading
  • Transform Customer Engagements With AI
    • Recommended Reading
  • Drive Personalization With Customer Data Platforms
    • Recommended Reading

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.