Gartner Research

Six Technologies Will Demand Marketing's Attention in 2018

Published: 16 November 2017

ID: G00340692

Analyst(s): Bryan Yeager , Adam Sarner , Martin Kihn, Charles Golvin , Mike McGuire , Lizzy Foo Kune

Summary

CMOs identify customer experience as vital to growth and marketing innovation, according to Gartner survey data. Marketing leaders can strengthen customer-centric engagements to drive business results using six technologies from Gartner's Digital Marketing and Advertising Hype Cycle.

Table Of Contents

Analysis

  • Make Mobile Marketing Analytics an Investment Imperative
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  • Extend MTA Across the Customer Journey
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  • Graduate From Cookies to XDID
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  • Improve Business Decisions With Predictive Analytics
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  • Transform Customer Engagements With AI
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  • Drive Personalization With Customer Data Platforms
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