Gartner Research

Tech Go-to-Market: The Gartner Account-Based Marketing Vendor Guide for TSPs, 2017

Published: 16 November 2017

ID: G00342397

Analyst(s): Todd Berkowitz


Account-based marketing offers a structured methodology for finding, engaging and selling to multiple individuals in selected accounts. Technology business unit leaders looking to increase new customer acquisition and lifetime value should use this guide to understand the ABM vendor ecosystem.

Table Of Contents


  • The ABM Market
    • Definition
    • Trends
    • Vendor Lists
  • CRM Lead Management and Orchestration Platforms
    • Sample Vendors (and Specific Products Where Helpful)
  • Predictive B2B Marketing Analytics Providers
    • Sample Vendors
  • Data Providers
    • Firmographic Data
    • Intent Data
    • Technographic Data
  • Programmatic Advertising Platforms
    • Sample Vendors
  • Personalization Providers
    • Sample Vendors
  • Content Creation and Sequencing Providers
    • Sample Vendors
  • Content Syndication Providers
    • Sample Vendors
  • Sales Acceleration Providers
    • Sample Vendors
  • Direct Mail Providers
    • Sample Vendors
  • Attribution and Measurement Providers
    • Sample Vendors
  • Summary

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