Gartner Research

5 Qualities of a Great B2B Social Campaign

Published: 24 October 2016

ID: G00347929

Analyst(s): Marketing Research Team


In this research, we answer the question “What are markers of a successful social media campaign?” In order to conduct a successful social media campaign, marketers should listen carefully, participate in the social dialogue, and act in service to the social dialogue.

Table Of Contents

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Qualities of Great Social Media Campaigns

Examples of Successful Social Media Campaigns

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